Kraft Spiffs Up Its Old Brands

Often times those ideas that seem to lay too far outside of the box, or ideas that are seen as "too risky" end up being the hit of the show. But the brands that go that route anyway, and are the first of their kind to do "it" ("it" being the risky move), get to grab the show and then run with it, leaving others behind in their wake to imitate. Those are my thoughts. What are yours?

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